Posted On October 17, 2014 by Team iCynosure.
Friday, October 17, 2014
Direct Selling major Oriflame India, unveiled a scintillating and exuberant addition to the Oriflame family and welcomed the stunning Bollywood diva, Huma Qureshi as the face for the brand’s colour cosmetic range - The ONE.
The evening rendezvous witnessed a dazzling fashion show characterised by flair and panache, where renowned models like Sonalika Sahay, Noyonika Chatterjee, Donna Masih, Anchal Oberoi and Krishna Somani amongst others, walked the ramp along with the show-stopper Huma Qureshi, who launched the new range amidst much fanfare at the Residence of the Ambassador of Sweden.
The evening also saw an intriguing, magnificent performance by Fusion Angels who redefined aerial performances and left the audience spellbound.
The enjoyable evening unveiled under the headship of Mr. Niklas Frisk, Vice President & Head of South Asia and MD, Oriflame India, who asserted “At Oriflame, this year has been filled with numerous significant developments; from our entry in the hair colour segment to the upcoming launch of wellness supplements - from opening world-class offices to constantly renovating on our current product portfolio. Today with the addition of Huma Qureshi in Oriflame family and launch of The ONE range, we are confident to take the momentum of growth forward. Huma personifies the strength and values of a contemporary Indian woman which reflects our brand values.”
Known for her phenomenal portrayals in movies such as Gangs of Wasseypur and Dedh Ishqiya, Huma Qureshi, has been signed to promote Oriflame’s colour cosmetics range.
Talking about the association with Huma Qureshi, Mr. Mirek Kopriva, Regional Marketing Director South Asia, Oriflame, said, “At Oriflame, we believe challenging and re-defining standards with our endeavours. With Huma, we connect to the quintessential beauty that resides in all Indian women. The association further strengthens our determination to provide products that are made especially for the Indian skin."
Speaking on her association with Oriflame India, Ms. Huma Qureshi, said, “I feel deeply honoured to be associated with a brand that has such deep resolve towards emancipating women. I have been following Oriflame’s growth in the country and the brand’s devotion towards its consultants and consumers has touched my heart. Oriflame’s path-breaking products are developed by combining the wisdom of nature with the best of science. I look forward to a fruitful association with the brand.”
The versatile new makeup range comprises secrets from the experts that are a must-have for your beauty regime. With three new beauty ranges- Everyday Beauty, High Impact and Long Wear, the range offers something for everyone.
The ONE Everyday beauty provides the magical solution to transform one’s day-to-day makeup routine from high-maintenance to effortless.
The ONE Long Wear range contains indulging, long-stay products to keep you looking great all day long.
The ONE High Impact range offers an exciting, high-performance, innovative and on-trend range of products to highlight the diva in you!
Elaborating on The ONE range, Ms. Prachi Mohapatra, Category Manager, South Asia said, “ In our endless endeavour to provide the best to our consumers, Oriflame presents a bonanza for all - a holistic range of cosmetics to reveal the stunning you at every occasion. The cosmetics range - ‘THE ONE’ is a powerful mix of Oriflame’s famed goodness coupled with latest advancements in technology. This festive season, women can re-discover enthralling looks with Oriflame’s new long-lasting range. The coming months will also see an expansion of the range with the addition of impressive products that complement the Indian skin tone and provide unmatched results.”
October launches will include the following beauty enhancing miracles:
- The ONE Illuskin Foundation SPF 20- Rs.799/-
- The ONE Illuskin Concealer - Rs. 349/-
- The ONE Volume Blast Mascara– Rs. 529/-
- The ONE Eyeliner Stylo– Rs.499/-
Availability: For more information, contact your nearest Oriflame consultant or log on to oriflame.co.in or SMS Oriflame to 59994.
About Oriflame: Founded in 1967, Oriflame is a beauty company selling directly in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products are marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.
The range of cosmetics, inspired by the successful and contemporary woman, is set to be the reason for every woman’s delight.
The evening also saw an intriguing, magnificent performance by Fusion Angels who redefined aerial performances and left the audience spellbound.
The enjoyable evening unveiled under the headship of Mr. Niklas Frisk, Vice President & Head of South Asia and MD, Oriflame India, who asserted “At Oriflame, this year has been filled with numerous significant developments; from our entry in the hair colour segment to the upcoming launch of wellness supplements - from opening world-class offices to constantly renovating on our current product portfolio. Today with the addition of Huma Qureshi in Oriflame family and launch of The ONE range, we are confident to take the momentum of growth forward. Huma personifies the strength and values of a contemporary Indian woman which reflects our brand values.”
Known for her phenomenal portrayals in movies such as Gangs of Wasseypur and Dedh Ishqiya, Huma Qureshi, has been signed to promote Oriflame’s colour cosmetics range.
Talking about the association with Huma Qureshi, Mr. Mirek Kopriva, Regional Marketing Director South Asia, Oriflame, said, “At Oriflame, we believe challenging and re-defining standards with our endeavours. With Huma, we connect to the quintessential beauty that resides in all Indian women. The association further strengthens our determination to provide products that are made especially for the Indian skin."
Speaking on her association with Oriflame India, Ms. Huma Qureshi, said, “I feel deeply honoured to be associated with a brand that has such deep resolve towards emancipating women. I have been following Oriflame’s growth in the country and the brand’s devotion towards its consultants and consumers has touched my heart. Oriflame’s path-breaking products are developed by combining the wisdom of nature with the best of science. I look forward to a fruitful association with the brand.”
The versatile new makeup range comprises secrets from the experts that are a must-have for your beauty regime. With three new beauty ranges- Everyday Beauty, High Impact and Long Wear, the range offers something for everyone.
The ONE Everyday beauty provides the magical solution to transform one’s day-to-day makeup routine from high-maintenance to effortless.
The ONE Long Wear range contains indulging, long-stay products to keep you looking great all day long.
The ONE High Impact range offers an exciting, high-performance, innovative and on-trend range of products to highlight the diva in you!
Elaborating on The ONE range, Ms. Prachi Mohapatra, Category Manager, South Asia said, “ In our endless endeavour to provide the best to our consumers, Oriflame presents a bonanza for all - a holistic range of cosmetics to reveal the stunning you at every occasion. The cosmetics range - ‘THE ONE’ is a powerful mix of Oriflame’s famed goodness coupled with latest advancements in technology. This festive season, women can re-discover enthralling looks with Oriflame’s new long-lasting range. The coming months will also see an expansion of the range with the addition of impressive products that complement the Indian skin tone and provide unmatched results.”
October launches will include the following beauty enhancing miracles:
- The ONE Illuskin Foundation SPF 20- Rs.799/-
- The ONE Illuskin Concealer - Rs. 349/-
- The ONE Volume Blast Mascara– Rs. 529/-
- The ONE Eyeliner Stylo– Rs.499/-
Availability: For more information, contact your nearest Oriflame consultant or log on to oriflame.co.in or SMS Oriflame to 59994.
About Oriflame: Founded in 1967, Oriflame is a beauty company selling directly in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products are marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.
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